Booking Conversion Rate
AI Search Visibility
Revenue (12d)
Source: ANDES Barbershop first-party GA4 — booking conversion and revenue, 12 days to , measured against the shop’s own pre-engagement baseline.
“The jump in CTA clicks is actually crazy”
AI search traffic is up 400% in a year, so if your site isn't being optimized for AI, those buyers are slipping away.
Some never find you. Others do, and still slip away.
Fix the leaks, and those same customers become profit.
On why targeted fixes compound in AI search: Aggarwal et al., “GEO: Generative Engine Optimization,” KDD 2024
We start by auditing your analytics and how AI search reads your site.
That shows us exactly where you're leaking customers and visibility.
We ship targeted fixes, then track the lift in real numbers.
Then we repeat. Each fix builds on the last, so the gains compound.
“Smaller businesses can now compete with bigger companies via AI search. I find where a business is losing customers, and close those gaps one measurable fix at a time.” Silas Bondesen · Founder, Boas Media
Source: ANDES Barbershop first-party GA4 — booking conversion and revenue, 12 days to , measured against the shop’s own pre-engagement baseline.
“The jump in CTA clicks is actually crazy”
“Absolut fremragende service! Vi fik hjælp til at optimere vores forretning ved hjælp af Boas Media, og resultaterne taler for sig selv. Utrolig dygtig og professionel med en evne til at forklare komplekse løsninger på en enkel og forståelig måde. Vores processer er blevet markant mere effektive, og vi sparer både tid og penge. Kan varmt anbefales til enhver virksomhed, der ønsker at tage deres drift til næste niveau!”
Translated from Danish: “Absolutely outstanding service! We got help optimising our business with Boas Media, and the results speak for themselves. Incredibly skilled and professional, with an ability to explain complex solutions in a simple, understandable way. Our processes have become markedly more efficient, and we save both time and money. Warmly recommended to any business that wants to take their operations to the next level!”
GEO is the practice of getting your business found and cited inside AI search answers. It matters because more people now ask tools like ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews instead of scrolling a page of links. So when an AI engine answers a question in your market, GEO is what makes your business the source it names.
SEO gets you ranked in traditional search results, while GEO gets you quoted inside AI generated answers. The two are related, because both depend on clean technical foundations and clear, readable content. As a result a site can rank well on Google and still be invisible to AI search, and closing that gap is what GEO does.
Boas Media does two connected things: GEO optimisation and conversion optimisation. First it brings more qualified traffic to your site through AI search and traditional search, and then it raises the rate at which that traffic turns into customers. Because those two levers compound, the same number of visitors produces more revenue.
Boas Media is for small and medium businesses that want more qualified traffic and a higher rate of that traffic converting. It fits owners who already have a website but suspect they are being missed in search, or losing visitors before they buy. In short, if customers either never find you or find you and still slip away, this is the work that fixes it.
GEO covers the major AI answer engines, including ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews. These surfaces now sit between a question and a purchase, which is why being citable across them matters. So the aim is for your business to appear as a trusted source wherever buyers are asking.
The process runs as a loop: analyse, diagnose, then fix and measure. It starts by reviewing your analytics and how AI search reads your site, which reveals exactly where customers and visibility are being lost. Then targeted fixes go live and the effect is tracked in real numbers, and because each fix builds on the last, the gains compound over time.
Results are always measured against your own baseline rather than vanity metrics, so the numbers reflect real change. As one example shown on this site, a Copenhagen barbershop moved its booking conversion rate from 3% to 40%, lifted AI search visibility from 27% to 64%, and grew revenue from 69.200 to 99.850 DKK over a measured 12 day period, a 44.29% increase. Because outcomes vary by business, the goal is a measurable gain in both traffic and conversion rather than a fixed promise.